Program Structure

The 15 week program is structured in four phases.Throughout the program startup can continue working on their core business:

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CO-CREATE

In the Co-Create stage, the program will focus on the following

  • Pitches covering value proposition, business plan and applicability to YES FINTECH focus areas
  • Scalability Quotient (SQ) Assessment to assess the scaling potential of the startups
  • Identify Customized scale-up plan for each start-up
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OPERATE

This stage will focus on

  • Product refinement with real customer data from YES BANK
  • Startups will work with YES Bank’s technology and digital teams to define product/solution integration plan with YES Bank’s systems
  • Build a platform for market testing, customer feedback and revise go-to-market strategy
  • Focus on Customer Acquisition and Engagement strategies to continuously refine the product and scale the business
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SCALE

This stage focuses on

  • Impact analysis of market validation, interventions on customer acquisition and engagement + VC interactions
  • Designing Lean Operating Frameworks
  • Refine product based on customer feedback and strike partnerships with customers
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INVEST & GROW

  • The cohort concludes with a Pitch Clinic and Demo Day that provides the startups with an opportunity to connect with VCs, family offices, and other investor networks to raise funds for their growth plans